No one can replace jordan shoes to represent for Nike, and no one can replace Nike to express he. Their cooperation was the classic sports.Jordan was freely in stadium and shopping malls for 16 years. He became the most successful professional sports stars and commercial sports star of the world. His first commercial advertising was in the 1984 summer signed with Nike. At that time, Nike was in bad environment. He liked the European brand Adidas. But Nike had valued this extremely potential young man.